There’s no better situation than this to say that you need that “it is love at first sight” effect.The Furnishing of any store is all a matter of love at first sight.
Every self-respecting shop deserves an entrance.
The famous “decompression zone”. This is that portion of the space available between the external ground and the entrance of the room where the business happens. From the decompression zone customers will have a view of the business center for the first time right in front of them: if it is love at first sight, you will understand it from the entrance.
If this happens, the customer will also be more confident choosing our products or our services. Even if he won’t take anything at that time, he will probably come back later if you left a good memory on him. Take care of this space with the extreme attention if you’re willing to furnish a winning store.
Create a path
Do you remember the feeling you had first time you find yourself at Ikea?
The Swedish company has shown extreme awareness in design and the meaning of “the path” since ever. Think about it: how many times you went for a single set of placemats and came out with bags stuffed with anything. Also the localization of the products has to follow an easy logic path. The placement of mannequins with outfits created by the combination of different types of products available in the store is a classic example of cross selling and this is a strategy that almost every clothing stores all over the world apply.
Last but not least : don’t forget the comfort!
For your customer the purchase must be a total trusty experience and this must be reflected through design and furniture of the venue. If there’s a way to easily guarantee the moving of customers from the entrance to the showroom and make it reflecting the concept of the entire brand design be sure that your customers will notice that enjoying their experience being your customer.
It is to mention that beyond the quality of the products if the venue consist of suffocating or narrow a potential demotivated customer won’t probably come back due to its bad memory left on a previous visit. Use small areas in a creative way instead, try to set up small areas as “comfort zone” for customers with armchairs or sofas to use as a short rest.